Case Study: TravelUp achieves a 5.24% conversion uplift with Yieldify's In-Page Personalization

How In-Page Personalization Boosts Bookings

TravelUp, a UK travel retailer founded in 2004 that sells flights, packages, hotels and student travel, needed to surface its "Fly Now Pay Later" financing option at the exact moment it would influence booking decisions. The core challenge was recognizing visitor intent—browsing versus ready-to-book—so the offer could be shown without disrupting the customer journey or increasing abandonment.

TravelUp used Yieldify’s In-Page Personalization Sticky campaigns to add a context-aware, anchored message to the booking page, rolled out quickly with no coding. After shifting targeting from all booking-page visitors to new users in research mode, the optimized campaign delivered a 5.24% uplift in conversions, demonstrating the impact of fast, targeted personalization.

TravelUp

Marie Tracy

Group Marketing Manager