Case Study: Butterfly Twists achieves an 11.1% conversion uplift with Yieldify's Dynamic Social Proof

How Butterfly Twists used urgency and FOMO

Butterfly Twists, a London-born women’s shoe brand known for stylish, comfortable flats, faced the common ecommerce challenge of driving full-price sales without eroding margins through constant discounting. With flat shoes a highly competitive category, the brand needed smarter ways to convert browsers into buyers while preserving profitability.

Working with Yieldify, Butterfly Twists deployed a customer-journey optimisation strategy that combined targeted incentives, lead capture and Yieldify’s Dynamic Social Proof on product pages — a discreet notification showing how many people viewed the product in the last 24 hours to create urgency and FOMO. The campaign drove measurable results, delivering up to an 11.1% uplift in conversion rate and generating clear incremental revenue.

Butterfly Twists

Rob Young

Head of Ecommerce