Case Study: Harrys of London boosts sales, captures leads and drives £61,000+ attributed revenue with Yieldify

Harrys of London - Customer Case Study

Harrys of London is a heritage luxury men’s shoe brand that needed to translate its premium in‑store experience into a high‑performing international e‑commerce site. With growing global traffic, the challenge was to deliver on‑brand, market‑specific messaging that increased conversions and captured more leads without slowing down site operations.

Using the Yieldify Conversion Platform, Harrys launched targeted onsite campaigns—market‑specific free‑shipping thresholds, exit overlays promoting sales, and lead‑capture overlays during Black Friday—to engage visitors at key moments. In under three months these efforts drove over 230 attributed sales and £61,000+ in revenue; highlights include 72 sales/£23k from free‑shipping targeting, 80+ sales/£15k from exit‑sale overlays, and 75 new VIP leads in one month.

Harrys of London

Joshua Richardson

E-commerce Manager