Case Study: Bethard boosts deposits and registrations in new European markets with Yieldify

Driving deposits with Bethard

Bethard, a Sweden‑headquartered iGaming operator founded in 2012, set out to scale into new European markets in 2018 and needed to convert soft‑launch signups into paying customers ahead of the World Cup. The main challenge was not just driving registrations but overcoming registration abandonment and getting new users to make their first deposit.

Yieldify partnered with payments provider Trustly to offer €10 free credit to first‑time registrants who deposited via Trustly, delivered as an automatic, timed Notification that applied the incentive without extra user interaction. The campaign increased both registrations and deposits while keeping costs off Bethard’s balance sheet, thanks to the Trustly-funded incentive and Yieldify’s fast, targeted execution.

Bethard

Robin Olsson

Bethard