Case Study: Ben Sherman achieves 12:1 ROI and £420/day revenue lift with Yieldify

Ben Sherman - Customer Case Study

Ben Sherman, the international men’s fashion brand, partnered with Yieldify to tackle rising basket abandonment and lift average order value on its UK site while protecting margins. The challenge was to convert price-sensitive visitors who often expect heavy discounts without eroding profitability.

Yieldify deployed exit‑intent overlays that amplified and repositioned an existing “free shipping over £100” promotion, serving the offer to users likely to leave. Over a two‑month test 40% of overlay clickers completed a purchase, delivering a 12:1 ROI and an average revenue uplift of £420 per day.

Ben Sherman

Andrew Longley

Digital Marketing