Case Study: Sol de Janeiro achieves 25K+ new leads and 22:1 lead ROI with Yieldify

A Customer Journey-Led Approach to Lead Capture

Sol de Janeiro is a fast‑growing body‑care brand known for its viral Brazilian Bum Bum Cream that’s expanding its direct‑to‑consumer e‑commerce channel. To maximize the value of D2C and improve acquisition ROI, the brand needed a dependable way to capture visitors’ email addresses and build a first‑party customer database.

Working with Yieldify, Sol de Janeiro implemented a journey‑led, layered lead capture strategy: an exit-triggered overlay for first/second sessions offering 10% off and a persistent floating “10% off” reminder for non‑subscribers. This approach generated ~25,000 new leads in 4.5 months, a 9.35% submission rate, an additional 6,300 leads from the reminder, and an estimated 22:1 lead ROI, with tactics like social proof driving about $46K in incremental revenue in that period.

Sol de Janeiro

Heela Yang

Co-Founder and Chief Marketing Officer