Yext
102 Case Studies
A Yext Case Study
Enterprise Holdings needed a scalable way to manage online location listings across its 6,000 locations and keep business information accurate as customer search behavior shifted toward digital channels and voice search. To support this, Enterprise Holdings turned to Yext for listings management and analytics to improve visibility and better understand marketing performance.
Yext implemented a fully automated process that updated location data daily and streamlined listings management across channels like Google. Since launching with Yext, Enterprise Holdings saw a 31% year-over-year increase in listing clicks, including a 45% increase in clicks for directions, a 39% increase in website clicks, and a 30% increase in clicks to call.
Brook Warnhoff
Senior Digital Marketing Specialist