Case Study: Burger King France achieves centralized, consistent digital data management with Yext

Yext Is Burger King France's Secret Sauce for Digital Marketing

Burger King France faced a challenge managing its restaurant information across digital channels, since its data was previously collected and handled by a service provider rather than controlled directly. In 2019, Burger King France began looking for a modular platform to centralize, update, and publish consistent details like hours, addresses, and menus across search experiences, and chose Yext.

Yext provided the platform Burger King France needed to take control of its digital data and keep information consistent across all locations, including franchised and non-franchised restaurants. The result was a centralized system for managing restaurant facts more efficiently, helping Burger King France improve accuracy, visibility, and credibility online.

Burger King

Maxime Gangneux

Branch Network Marketing Manager