Case Study: IHG Hotels & Resorts achieves greater listings visibility and actions with Yext

Yext helps leading hotel company IHG manage more than 332,000 listings across 176 publishers

IHG Hotels & Resorts partnered with Yext to manage more than 332,000 hotel listings across 176 publishers, solving the challenge of keeping brand information accurate and updated at scale. Using the Yext Platform, IHG gained a centralized way to update listings, save time, and improve visibility across its portfolio.

With Yext, IHG streamlined listing management, accessed regional and brand reporting, and published richer content, which helped drive measurable growth. Yext supported 13% growth in listings impressions, 4% growth in listings actions year-over-year, 8% growth in unbranded search, and more than 1 billion Google listing impressions, resulting in over 20 million actions.

IHG Hotels & Resorts

Jason Losover

Senior Manager of Search Engine Optimization