Case Study: Caribou Coffee optimizes digital customer experiences with Yext

Yext Helps Caribou Coffee Optimize Every Digital Customer Experience

Caribou Coffee, which was rapidly opening 50 to 100 new stores a year, struggled with inconsistent location data that sometimes sent customers to the wrong place in Google Maps. The company needed a better way to keep store addresses, hours, and other digital location details accurate across its growing footprint, and turned to Yext for help.

Yext’s Publisher Network gave Caribou Coffee a centralized system to update information across more than 500 locations and publish content to major digital services. With Yext, Caribou was able to launch menu and store updates faster, including test-market rollouts like Nitro coffee, improving customer guidance and giving marketing a cleaner, more reliable way to promote products and locations.

Caribou Coffee

Eric Caron

Sr. Director of Information Technology