Case Study: McFIT strengthens its digital fitness presence with Yext

With Yext, The Search Experience Cloud, McFIT Strengthens Its Digital Fitness

McFIT wanted to update and centralize its location data, including listings, course information, and social media links, which had previously been managed separately. Using Yext, McFIT aimed to improve how its gyms appeared across digital channels and keep location pages on its own website accurate and easy for visitors to use.

Yext helped McFIT synchronize its data through the Yext Publisher Network and manage it centrally for search engines, maps, social platforms, review sites, and more. With Yext, McFIT could also analyze reviews and competitor performance for the first time, helping the team identify recurring themes and quantify issues. The case study highlights benefits such as more customer interactions on Google and corrected incorrect addresses.

McFit

Hauke Hagen

Senior Digital Marketing Manager