Case Study: Wilkes University improves prospective student search with Yext

Wilkes University Gives Prospective Students the Search They Need With Yext

Wilkes University, a private college in northeastern Pennsylvania, needed a better way to support prospective students and families as they researched tuition, programs, student life, and financial aid online. During a website redesign, the university saw that its existing FAQs could not answer many of the more nuanced questions visitors were asking, so it turned to Yext for a stronger site search solution.

Yext helped Wilkes University improve its website experience by adding site search and launching new FAQs quickly, giving visitors faster access to relevant information. The results included 0% site search CTR, 0 FAQs launched in 25 days, and 0% of tuition questions answered in site search results, highlighting the need for better search-driven engagement on the site.

Wilkes University

Mandy Pennington

Director of Digital Marketing