Case Study: Stanley Steemer achieves consistent local presence and boosts franchise performance with Yext

Stanley Steemer Empowers Franchisees to Stay Ahead of Local Competition with Yext

Stanley Steemer, the nation’s largest carpet‑cleaning company with both corporate and franchise locations, needed consistent, accurate local digital information to compete in a highly regional, promotion‑driven market. With mobile traffic nearly equal to desktop and customers—or job candidates—relying on online listings, incorrect phone numbers, maps, and unmanaged social pages were causing lost business and operational headaches for franchisees.

Stanley Steemer deployed Yext’s Knowledge Engine and Listings to centralize public facts and social publishing across the ecosystem, bringing over 14,000 live listings (a 32% increase) and managing 282 location Facebook pages from one platform. The centralized approach delivered 71 million Facebook impressions in nine months, reduced franchisee issues around inaccurate info and maps, and gave local owners optional, consistent control over their online presence.

Stanley Steemer

Chelsea Penzone

Director of Strategic Marketing