Case Study: Specsavers boosts search discovery and appointment bookings with Yext

Specsavers Boosts Search Discovery and Drives Appointment Bookings with Yext

Specsavers, a retailer focused on driving eye and ear test appointments, needed to deliver a consistent online-to-offline customer journey while improving search discovery. Before working with Yext, the company relied on manual agency updates across maps, apps, and search engines, and it had limited visibility into traffic from those third-party channels, creating reporting blind spots.

Yext provided Specsavers with a single source of truth to manage brand and store information across search and social sites. As a result, Specsavers improved search visibility and store-page engagement, with measurable gains including higher Google listing clicks, stronger Google search impressions, and increased monthly visits to store pages, helping support appointment bookings.

Specsavers

Vicky Allen

E-commerce Manager