Case Study: Sofology achieves 7x ROI from foot traffic with Yext

Sofology uses Yext to achieve 7x ROI from foot traffic, increased customer footfall and conversions

Sofology faced a challenge keeping thousands of store listings accurate across many platforms after multiple brand name changes and rapid growth, which was sending customers to the wrong locations and hurting sales. The company turned to Yext to improve listings management and use location information to drive more foot traffic and conversions.

With Yext acting as a central source of truth, Sofology updated store details across digital channels and added useful attributes like wheelchair accessibility and free parking to make listings more compelling. The results included a 7x ROI from foot traffic in the back half of 2020, plus year-over-year click growth as Sofology focused first on location information and then on product information.

Sofology

James Robinson

Head of Conversion Rate Optimisation