Case Study: Simon Property Group Achieves Better Omni-Channel Shopper Experiences with Yext

Simon Property Group Partnered With Yext to Capitalize On Search Trends

Simon Property Group needed a way to deliver accurate, compelling shopping center information across an increasingly digital, omni-channel customer journey, including voice search and map-based discovery. Working with Yext, the company focused on ensuring shoppers could easily find key details like locations, hours, contact information, and store availability wherever they searched.

Yext helped Simon Property Group centralize and keep its center information accurate and accessible across channels such as Google, Apple Maps, Alexa, and Uber. The result included measurable improvements such as increased listing clicks, more than 0K mall information updates, and 0K+ reviews captured, helping Yext support a better search and discovery experience for shoppers.

Simon Property Group

Patrick Flanagan

Vice President of Digital Marketing & Strategy