Case Study: School of Rock achieves 30% increase in online leads and 20% year-over-year growth with Yext

School of Rock Leverages the Yext Location Cloud to Engage Local Audiences and Develop the Next Generation of Musicians

School of Rock is a performance-based music education and entertainment company with 180+ franchise locations, 3,000 musician-teachers, and 2,500 shows a year. As a fast-growing, international franchise (32 states, 9 countries) it needed to ensure accurate, mobile-ready local search visibility and unified listings so parents and prospective students could find and engage with each local school.

School of Rock implemented Yext Listings, Pages, and the Yext Knowledge Engine to manage public facts across its website, apps, internal systems, and the PowerListings® Network. By giving franchisees controlled access and training, the brand improved local search presence and online engagement — driving a 30% increase in internet-related leads and supporting 20% year-over-year company growth, with measurable bottom-line impact.

School of Rock

Dzana Homan

Chief Executive Officer