Case Study: Pendragon achieves 32% growth in Google Search views with Yext

Pendragon sees 32% Growth in Google Search Views and +17% Clicks from listings with Yext

Pendragon, the automotive retail giant, wanted to improve local search visibility and understand where its audience was coming from. Using Yext’s Listings and Competitive Intelligence, Pendragon sought to optimize for competitive service and dealership keywords while gaining clearer insight into performance versus competitors.

Yext helped Pendragon centralize local search data, create new listings for service centres, and uncover keywords to target. As a result, Pendragon saw 32% growth in Google search views, 66% growth in Google Maps views to existing listings, and a 17% increase in website clicks from those listings; with new Yext-created listings included, clicks from all listings rose more than 20x.

Pendragon

Kim Costello

Chief Marketing Officer