Case Study: Paola's Restaurant achieves expanded reach and improved online discoverability with Yext

Paola’s Restaurant Keeps Customers Coming Back for Traditional Italian Cuisine by Expanding Reach with Yext

Paola’s Restaurant is a family‑run Italian landmark in New York City with more than 30 years of history and three moves within the Upper East Side. Although beloved by locals for handmade pastas and classic Roman dishes, the restaurant struggled to attract diners beyond its neighborhood because its online listings and branding were inconsistent after relocation, making it hard for new customers to find the current location.

Paola’s worked with a consultant to centralize its digital presence using Yext, which pushed accurate location data, menus, imagery, and branding to search, social, and review sites like Yelp and OpenTable. The result was improved discoverability and a consistent online presentation that matches the in‑restaurant experience—Yext now serves as a virtual digital manager that helps bring more diners through the door.

Paola’s Restaurant

Paola Bottero

Owner