Case Study: Marston’s doubles site search volume and optimizes conversions with Yext

Marston’s Doubles Site Search Volume and Optimizes for Conversions with Yext

Marston’s, the restaurant and pub operator, needed a better way to keep location information accurate across a large network and help customers find answers quickly. Before using Yext, updates were managed manually, making it difficult to stay on top of hours, addresses, and other local details across all locations.

Yext implemented its marketing solutions framework, including a central CMS, Location Listings, and Site Search. Marston’s used Yext to manage updates across 200+ networks and answered customer queries directly from structured data, leading to 170,000+ location listing updates in 2020, a 0% growth in on-site click-through rate, and a 0% increase in site search volume.

Marston’s

Emma Place

Senior Digital Marketing Manager