Case Study: Kiehl's boosts search visibility and store traffic with Yext

Kiehl’s partners with Yext to improve search discoverability and drive store traffic

Kiehl’s, the premium skincare, hair, and body care brand, needed to improve its store locator and overall search visibility as consumer discovery shifted across search engines and voice assistants. The company turned to Yext to help customers find nearby stores and products more easily, while ensuring its location information was accurate and up to date.

Using Yext Pages, Kiehl’s managed brand and store data across search experiences and local pages, giving shoppers consistent details like addresses, hours, and contact information. With Yext, Kiehl’s achieved a 22% year-over-year increase in listing clicks, a 27% increase in website clicks, and more than 157,000 clicks from 3,700 queries, with additional gains in directions and call clicks.

Kiehl's

Grace Edinger

Director, Digital Product Management