Case Study: KeyBank enhances local engagement and digital discoverability with Yext

KeyBank Takes Control of Its Digital Presence and Enhances Local Engagement with Yext

KeyBank, a regional bank with numerous physical branches, faced a challenge with inaccurate and inconsistent listings for its locations across search engines and online directories. This issue, which directly impacted customers trying to find local branch information, prompted them to seek a solution. They turned to the vendor Yext and its Knowledge Engine platform, specifically utilizing the Yext Listings and Pages products, to take control of their digital presence.

Yext provided a centralized platform to manage and clean KeyBank's location data across the digital ecosystem. This solution corrected tens of thousands of data points and created enhanced local pages. The results were significant, with Yext driving an 81% rise in listings engagement and a 13.3% click-to-call rate from local pages, substantially improving local customer discoverability and engagement for KeyBank.

KeyBank

Laura Cameron

Vice President of Digital Marketing