Case Study: Kampgrounds of America achieves 48% customer engagement growth and local search dominance with Yext

Kampgrounds of America Creates Engaging Digital and Search Presence With Yext

Kampgrounds of America (KOA), the world’s largest network of campgrounds with 500 locations across the U.S. and Canada, needed a scalable way to manage accurate local listings and improve discoverability as more campers search on mobile. Many franchise owners are operators rather than marketers, so KOA couldn’t manually claim and maintain profiles across dozens of maps, search engines, and social sites — hurting local SEO and bookings.

KOA deployed the Yext Knowledge Engine to centrally push accurate data and localized messages to the PowerListings® Network, suppress duplicates, and track performance with analytics. The result: 3,500 duplicate listings suppressed, about 320 online reviews per week, a 48% year-over-year lift in customer engagement (and a 48% increase in Facebook Likes), and top rankings in unbranded searches for “campgrounds,” driving more traffic and bookings for franchisees.

Kampgrounds of America

Toby O’Rourke

Chief Franchise Operations Officer