Case Study: Italiana Petroli Boosts Digital Visibility and Customer Engagement with Yext

Italiana Petroli Partners with Yext to Power Digital Transformation

Italiana Petroli, one of Italy’s largest gas station networks, needed to improve online visibility so customers could easily find station locations, hours, directions, and contact details. The company also faced gaps from a missing Google Business Profile and legacy IT integration issues, while preparing for digital rebranding and EV charging station management. It chose Yext to support this transformation.

Yext provided a scalable solution to store, organize, and distribute location data across hundreds of stations and help monitor customer feedback. With Yext, Italiana Petroli improved its ability to respond to customer needs, strengthen brand visibility, and support its evolving EV strategy. The result was a better customer experience and new opportunities to attract more visitors to its locations, ultimately helping boost sales.

Italiana Petroli

Daniele Longo

Chief Marketing & Innovation Officer