Case Study: TowneBank boosts SEO and saves $302K+ with Yext

How TowneBank Leverages Yext's Full Platform to Boost SEO and Save $300K+

TowneBank partnered with Yext to improve its digital presence and better manage search, listings, pages, and reviews across multiple entity types. The bank needed to boost local SEO, increase engagement on third-party sites and search engines, and support customers more efficiently while strengthening visibility for TowneBank, TowneBenefits, and TowneInsurance.

Using Yext’s full platform, TowneBank implemented Yext Listings and Pages to keep content structured and searchable, while also improving review responses and on-site search. The results included 28% more local SEO traffic, a 21% increase in key call-to-action clicks, and detailed results shown 93% of the time. Yext also helped generate $302,000 in annual call deflection savings, with more than 4,300 searches per month contributing to the impact.

TowneBank

Amanda Elliott

Digital Marketing Operations Senior Manager