Case Study: Church’s Chicken achieves stronger online visibility and conversions with Yext

How Church’s Chicken® Took Control of Their Brand Online

Church’s Chicken needed a better way to manage its brand information online and understand the impact of its digital presence. Before working with Yext, the company lacked visibility into how many people were viewing its listings or how online activity translated into customer actions, especially as it expanded digital ordering and promotions.

Yext implemented a multi-pronged solution that helped Church’s Chicken manage digital facts across its websites, apps, internal systems, and Yext’s Publisher Network of about 175 services, while also adding conversion tracking. As a result, Church’s Chicken gained clearer insight into listings performance, customer behavior, and ROI, helping it identify information gaps and better target customers at key decision points.

Church’s Chicken

Alan Magee

VP of Digital Marketing & Technology