Case Study: HMV achieves stronger customer engagement and review performance with Yext

HMV Leverages Yext to Save Time and Drive Customer Engagement

HMV turned to Yext to better manage its listings, reviews, and location information across thousands of outlets. The challenge was keeping business details accurate and consistent at scale while also improving customer engagement and review responsiveness.

Using the Yext platform, HMV pushed 80,000 content updates to 7,500 listings over five years, including 60,000 hours-of-operation updates. With Yext, HMV doubled clicks on listings over two years, responded to 100% of reviews within 48 hours, increased its average Google rating by a quarter star, and improved primary brand sentiment by 20%.

hmv

Charlotte Lawrance

Central Operations Coordinator