Case Study: Häagen-Dazs achieves 75% YoY website click growth with Yext

Häagen-Dazs Uses Yext to Level-up Its Organic Search Strategy

Häagen-Dazs turned to Yext to strengthen its organic search strategy and make sure customers could easily find accurate location and business information online. The ice cream brand needed a better way to manage details like hours, addresses, menus, and seasonal store information across all locations.

Using Yext Pages and Knowledge Graph, Häagen-Dazs centralized and updated its business content at scale. Yext helped deliver a 75% year-over-year increase in website clicks, a 25% lift in seasonal foot traffic, and a 45% lift in website clicks at shops using Yext Pages, while also reducing expected phone calls by 236%.

Häagen-Dazs

Aurélie Lory

Managing Director