Case Study: G-Star RAW improves customer experience and visibility with Yext

G-Star RAW Elevates Customer Experience & Drives More Traffic with Yext

G-Star RAW, the global fashion retailer, needed to improve the consistency and visibility of its business information across channels after third-party uploads and franchise data created inconsistencies. To address this challenge, G-Star RAW turned to Yext to manage listings and customer information at scale across its many locations.

Yext helped G-Star RAW update business information across more than 150 publishers and manage details for 350+ locations in 39 countries from one central place. As a result, the brand made 324,000 location listing updates, drove over 1.5 million clicks to its listings in 34 months, and saw 16% year-over-year growth in clicks, while also collecting over 19,000 reviews to improve the customer experience.

G-Star RAW

Chiara Klamp

Head of Global Omnichannel