Case Study: Five Guys drives footfall and discoverability with Yext

Five Guys Drives Footfall and Discoverability with Yext’s Answers Platform

Five Guys partnered with Yext to improve footfall and discoverability, using Yext’s Listings and Pages products to strengthen its online presence. The restaurant chain needed more consistent, up-to-date information across local listings and pages so customers could find and choose it more easily in search.

With Yext, Five Guys achieved a 61% year-over-year increase in listings clicks and a 73% year-over-year increase in pages clicks, bringing total growth to 172% since 2019. Yext also helped boost Google ranking by 33% and drive 2.9x growth in unbranded impressions, while surfacing Five Guys in nearly 100,000 search queries and phrases.

Five Guys

Paul Hamilton

Brand Director