Case Study: Fitness First boosts digital visibility with Yext

Fitness First Partners With Yext to Increase Visibility From One Central Source of Truth

Fitness First, the fitness chain, needed a better way to keep location information like hours and addresses accurate and consistent across digital platforms, while also managing online reviews and improving visibility. The company partnered with Yext to solve these challenges with a centralized source of truth for its location data and online presence.

Yext implemented custom APIs, user roles, review management, and local competitive monitoring so Fitness First could update store data directly and respond to customer feedback more efficiently. As a result, Yext significantly increased Fitness First’s visibility on Google and delivered measurable gains in click activity, including year-over-year growth in directions clicks and website clicks.

Fitness First

Christophe Collinet

Director Marketing & Strategy