Case Study: FedEx achieves 97% growth in five-star reviews with Yext

FedEx Drives 97% Growth in Five-Star Reviews with Yext

FedEx needed a way to manage rapidly growing customer reviews across 725+ locations in Latin America and the Caribbean, while keeping response times low and improving local search visibility. The company used Yext Reputation Management to help its small team handle feedback more efficiently and strengthen its online presence.

With Yext, FedEx increased total review volume by 64% over two years, boosted 5-star reviews by 97%, and cut average review response time in half while responding to over 90% of reviews. Yext also helped drive a 19% increase in website clicks and a 32% increase in “Get Directions” clicks, alongside a quarter-star rise in average rating across the region.

FedEx

Natasha Alarcon

Manager of Digital Access Marketing and CCA Marketing Operations