Case Study: FANCL increases average engagement time by 1.42x year-over-year with Yext Search

FANCL increases average engagement time by 1.42x year-over-year with Yext Search

FANCL, an e-commerce retailer with a growing website full of product, support, and store information, was seeing its search experience decline as content expanded. The company needed a better way to help users find the right information at moments of high intent, beyond basic site search that only returned page URLs. FANCL turned to Yext Search to address the challenge.

Yext implemented Yext Search to improve content discovery and better match user intent across FANCL’s website. As a result, FANCL increased average engagement time by 1.42x year over year, showing a measurable improvement in user interaction and site experience.

FANCL

Takaaki Hasegawa

Head of Sales Strategy