Case Study: Deutsche Telekom boosts clicks and manages reviews with Yext

Deutsche Telekom Manage Reviews, Boost High-Intent Clicks With Yext.

Deutsche Telekom needed a way to manage customer reviews and provide accurate, search-optimized information for its roughly 700 Telekom Shops. Using Yext, the company also wanted to make it easier for customers to find store details, book appointments, and view services and ratings online.

Yext implemented Yext Pages and its Reviews module to centralize shop information and review management. The platform migrated more than 23,000 existing reviews and added 31,000 more in the first eleven months, helping Deutsche Telekom analyze its reputation more effectively. The result was improved visibility and measurable engagement gains, including increased clicks on Google route planning, clicks-to-call, and search views.

Deutsche Telekom

Björn Weidenmüller

Managing Director of Private Customer Sales