Case Study: Denny’s achieves a 174% increase in local page impressions and drives mobile diners with Yext

Denny’s Digital Presence on the Yext Platform Drives Hungry Mobile Diners Through Restaurant Doors

Denny’s, America’s Diner — a 63-year-old brand with over 1,700 locations — needed to modernize its digital presence to turn mobile searches into restaurant visits. With franchisees making up the majority of locations and legacy technology producing inconsistent or outdated listings, Denny’s sought a scalable solution that would both centralize accurate local data and empower local owners to connect with nearby diners.

Denny’s deployed the Yext Knowledge Engine, embedding customized Pages, Listings, Reviews, and access controls into its franchise portal and leveraging Yext’s analytics and account services. The results: listings drove an average of 870,000 monthly driving directions and 290,000 monthly calls, local page impressions rose 100% in year one and 174% after two years, first‑party reviews surpassed third‑party ratings by over a point, and franchisees gained streamlined tools and training for ongoing local engagement.

Denny’s

John Dillon

Chief Marketing Officer