Case Study: Cox Communications delivers direct customer answers with Yext

Cox Communications Provides Direct Answers to Customer Questions With Yext

Cox Communications needed a better way to keep its retail store information accurate across major digital platforms and to improve how customers found answers on its own website. After using Yext Location Listings for several years, Cox expanded its partnership with Yext to manage local pages and add Yext Site Search, aiming to support natural-language questions like “how do I reset my modem?”

Yext helped Cox Communications maintain brand information across roughly 175 publisher sites and launch a more intuitive on-site search experience. The implementation was described as simple and quick, and Cox reported measurable improvements including a 0% increase in page views, a 0% increase in site search conversion rate, and a 0% decrease in search refinements, showing that Yext made the search experience easier for customers to use.

Cox Communications

Craig Geiger

Manager of SEO