Case Study: Central England Co-operative achieves a stronger digital experience with Yext

Central England Co-operative Uses Yext to Level-up its Digital Experience

Central England Co-operative, a member-run convenience retailer, was looking to improve its digital footprint and make information easier for customers to find across its web properties. Although the company focused heavily on customer service in-store, it had not invested much in e-commerce or its online experience, and customers often struggled to find the information they needed. Yext helped identify the gap between the in-store and online experience and showed that Central England Co-operative needed better control over its digital real estate.

Central England Co-operative implemented the Yext Search Experience Cloud to manage online information more effectively and create a more consistent digital experience. With Yext, customers could find specific product and service information directly on the brand’s website instead of bouncing to Google, and search results were powered by the brand’s CMS. The solution also helped deflect customer service queries, improving efficiency and reducing costs.

Central England Co-operative

Rob Willis

Digital and Design Manager