Case Study: Brookdale Senior Living achieves 76% increase in listings presence and 125% rise in "Get Directions" clicks with Yext

Brookdale Brings New Life to Senior Living with Yext by Helping Residents and Loved Ones Find Its Communities

Brookdale Senior Living, the largest owner and operator of senior living communities in the U.S. with more than 1,100 locations, faced a massive digital-data challenge after rapid growth and a major merger. Name changes, duplicate phone numbers, inconsistent addresses, and information spread across many sites made it difficult for residents and adult influencers to find accurate location details quickly.

Brookdale implemented the Yext Knowledge Engine to centralize and sync public facts across the web, allowing a single update to propagate to all major publishers. The partnership produced measurable gains: over 67,000 live listings, a 76% increase in listings presence, 48,000+ corrected addresses, 110,000+ phone numbers fixed, 244,000+ photos added, a 125% rise in “Get Directions” clicks, and a 368% increase in Facebook likes — while saving time and creating a consistent, more reliable digital presence.

Brookdale Senior Living

Jeff Large

Manager