Case Study: Berkshire Hathaway HomeServices Fox & Roach, REALTORS® achieves centralized, accurate local listings and real-time updates with Yext

Berkshire Hathaway HomeServices Fox & Roach Realtors Harnesses Yext to Help People Achieve the Dream of Homeownership

Berkshire Hathaway HomeServices Fox & Roach, REALTORS® is a leading residential real estate brokerage with more than 70 offices, 4,500 independent agents, and 1,000 employees across Pennsylvania, New Jersey, and Delaware. With mobile search driving many homebuyers and sellers to online local listings, the firm faced widespread inaccurate and duplicate digital listings—compounded by agents creating competing Google My Business pages and by frequent office moves—creating a need for centralized control of its digital footprint.

The company implemented the Yext Knowledge Engine to manage people, places, and listings from a single dashboard and push real-time updates across the PowerListings® Network (Google, Apple, Facebook, Bing, etc.). Yext’s GMB API integration and social-posting tools eliminated duplicate listings, simplified updates for relocating offices, improved organic search visibility, and let corporate and local teams coordinate messaging—helping the brokerage maintain accurate local presence and better connect buyers, sellers, and agents.

Berkshire Hathaway HomeServices Fox & Roach Realtors

Steve Storti

Chief Marketing Officer