Case Study: BAYADA Home Health Care achieves 281% increase in Get Directions clicks and improved local engagement with Yext

BAYADA Home Health Care Partners with Yext to Innovate Local Engagement for Home Health Care

BAYADA Home Health Care, a national provider of in-home nursing and hospice services operating in 22 states, needed to improve local digital discoverability for both service clients and caregiver recruiting. With mobile-first users driving nearly half its traffic and more than 300 moving office locations, BAYADA struggled with inconsistent directory data and slow updates from its previous vendor, which left prospects and job seekers finding outdated contact info across search engines and local listings.

BAYADA partnered with Yext to deploy real-time Listings across 100+ publishers, Yext Pages, and two custom API integrations tied to BAYADA’s internal systems (plus an Uber integration for recruitment). The result was a dramatically cleaner, more accurate local presence and measurable engagement lifts: over 4,000 Google My Business visits in one month, Pages sessions up 82% year-over-year, Yext Pages driving 25% of BAYADA.com leads, and a 281% increase in Get Directions clicks — all at a fraction of the cost of internal development.

BAYADA Home Health Care

Richard Ortiz

Senior Associate, Business Analytics