Case Study: AutoNation achieves a 25% lift in search impressions and a seamless nationwide rebrand with Yext

AutoNation Employs Yext to Uphold Brand Consistency and Deliver Buyers to Dealers

AutoNation, the largest pure-play automotive retailer in the U.S. and a Fortune 500 company with roughly 130 stores and 370+ new-car franchises, faced a major challenge ensuring consistent, up-to-date digital information across hundreds of local locations during a nationwide rebrand. With consumers increasingly starting their journeys on mobile search and social platforms, AutoNation needed accurate phone numbers, addresses, hours, and inventory details so customers could find and contact the right store quickly.

AutoNation implemented Yext Listings and the Yext Knowledge Engine to centrally manage public facts across websites, apps, and the PowerListings® Network (Google, Apple, Facebook, Bing, etc.). The platform accelerated a six-month rebrand (that might have taken two years otherwise), producing 23,000+ live listings and updates including 20,000+ addresses, 63,000+ phone numbers, 73,000+ photos, and 100,000+ special offers — and drove a 25% lift in search impressions.

AutoNation

Ryan Porter

Director of Content