Case Study: California Closets boosts visibility and foot traffic with Yext

How California Closets Delivers Practical Magic™ that Drives Visibility and Foot Traffic

California Closets, a nationwide showroom brand, needed a better way to manage local content across its many locations while reducing manual work for franchise teams. Using Yext Classic Pages and Listings, the company aimed to keep information accurate, localized, and consistent with its main brand experience, while improving visibility in search and local discovery.

Yext helped California Closets centralize content through a Knowledge Graph, give local franchisees control over showroom details, and maintain brand consistency across multilingual pages. The impact included more efficient content updates, better local relevance, and stronger search performance, including a 20% increase in unbranded search impressions year over year, a 45% increase in SERP impressions for all web pages, and a 20% increase in Google search impressions year over year.

California Closets

Danielle Olivari

Product Manager, Digital Technology