Case Study: Booker achieves 38% more unbranded impressions with Yext

How the Booker Group Increased Unbranded Impressions 38%, All Google Impressions 12% YoY

Booker turned to Yext to improve visibility for its symbol brands and to ensure each independent retailer’s location details were accurate and consistently published. The challenge was keeping store names, addresses, opening hours, and service information correct at scale, especially as Booker prepared to launch its Scoot home delivery platform.

Yext helped Booker manage listings across its retail network and direct searchers to local Premier, Budgens, Londis, and Family Shopper stores instead of competitors. The results included a 38% increase in unbranded impressions and a 12% year-over-year increase in Google impressions, helping Booker strengthen search visibility and set up its retailers for the Scoot launch.

Booker

Paul Hamlyn

Head of Central Operations