Case Study: Great Clips achieves stronger brand trust and customer engagement with Yext

Great Clips Scales Brand Trust and Customer Engagement Across 4,400 Locations with Yext

Great Clips, the salon franchise with 4,400 locations, partnered with Yext to solve the challenge of keeping business details accurate and consistent across a large, distributed network. Managing hours, pricing, waitlist information, and customer reviews from many locations made it difficult to maintain a reliable, unified brand presence online.

Yext provided a single source of truth for all locations, syncing updates across greatclips.com and major platforms like Google, Apple Maps, and Bing. This centralized approach improved review management, strengthened brand consistency, and helped customers find accurate real-time information, supporting better discovery, more foot traffic, and positioning Great Clips to appear in both traditional search and AI-driven answers.

Great Clips

Steve Hockett

Former Chief Executive Officer