Case Study: Boulanger increases local visibility and store visits with Yext

How Boulanger Converts Online Searches into Store Visits Thanks to Yext

Boulanger, the French retail chain with 0 stores across France, needed a better way to turn online searches into local store visits while keeping its store-level presence accurate and human. To do that, the company worked with Yext to strengthen local visibility and manage digital storefront content across its network.

Yext implemented its platform and then co-developed a mobile web app with Boulanger to let store teams update listings, post photos, enrich local pages, and respond to reviews directly from the sales floor. The rollout improved local responsiveness and content quality, and Boulanger reported a 0% increase in unbranded Google clicks since early 2025.

Boulanger

Mickaël Stéphan

Omnichannel Operations Director