Case Study: Caribou Coffee builds customer trust and accurate local visibility with Yext

How Caribou Coffee Makes Sure Nothing Comes between Their Customers and Their Coffee

Caribou Coffee needed a better way to keep customers informed across its many U.S. locations, menu items, and seasonal offerings, while maintaining trust and consistency on listings and third-party channels. With Yext, the brand used Listings, Reviews, Pages, Analytics, and Knowledge Graph to manage and share accurate location and store information.

Yext helped Caribou Coffee push real-time updates from local teams into Yext Knowledge Graph and out to publishers, so customers could reliably see correct hours, closures, and other store details. The result was stronger trust and more consistent information across channels, supporting Caribou Coffee’s 500+ locations and ensuring customers knew the brand was open when it said it was open.

Caribou Coffee

Eric Caron

Senior Director of Digital Experience