Case Study: SureFire Local achieves stronger online visibility and ROI with Yext

SureFire Local Uses Yext to Manage Online Listings, Boost Reputation, and Drive Search Discoverability

SureFire Local helps customers manage and improve their online presences across thousands of local locations, but needed a scalable way to keep listings accurate, track performance, and stay competitive in search. Using Yext, SureFire Local centralized its online profile management and gained tools like Search Tracker to monitor how its listings performed against competitors.

With Yext, SureFire Local has driven more than 68,000 profile updates across over 3,400 local locations and processed 89 million API requests in 2024. The company also cites strong Yext support and ongoing product innovation as key reasons it has stayed with Yext, with the platform helping increase ROI and improve responsiveness to competitor activity.

Surefire Local

Maureen Moran

Chief Technology Officer