Case Study: The Citizenry Enhances Account Experience and Shows Purchase Impact with Yeti LLC

The Citizenry launches ADA-compliant account redesign with Yeti LLC and tracks 10K+ artisan-impact views

The Citizenry, a global home decor brand, partnered with Yeti LLC to redesign their Shopify-based customer account experience. Their challenge was threefold: update the site's aesthetics and UX to align with a new brand style guide, improve the order tracking and returns process, and create a new feature to highlight the global artisan impact of customer purchases, all while ensuring full ADA compliance.

Yeti LLC redesigned the account pages for improved usability and accessibility, adding a new dashboard with quick links. They streamlined order tracking and introduced a simple "Return Item" button. The key feature was a "Your Impact" tab, which uses a world map to show customers the artisan groups their purchases have supported. The solution successfully launched and has been receiving positive feedback from users.

The Citizenry