Case Study: Inverse Finance Rebrands and Redesigns Its Website with Yeti LLC

Inverse Finance relaunches after a $6M hack with Yeti LLC

Inverse Finance, a decentralized autonomous organization developing DeFi products, faced a significant challenge following a serious hack that resulted in a $6 million loss. They engaged Yeti LLC to create an entirely new brand identity and website to help them turn over a new leaf, differentiate from competitors, and establish a professional, recognizable visual identity that would instill investor confidence.

Yeti LLC implemented a comprehensive rebranding solution that included creating a new style guide, logo, and redesigned website through a process of sitemapping, wireframing, and style tile refinement. The result was an incredibly successful relaunch. Since the rebrand, Inverse Finance secured several new partnerships and their token value skyrocketed, with the new branding being successfully applied across all their products and marketing content.

Inverse Finance