Case Study: Cupcake Wines launches a joyful QR code campaign with Yeti LLC

Cupcake Wines launches Joy Under Every Cap with Yeti LLC in 24 hours

Yeti LLC partnered with Cupcake Wines on their "Joy Under Every Cap" summer marketing campaign. The challenge was to design a mobile app and online environment that evoked feelings of joy and summer, incentivized repeated user engagement beyond a simple sweepstakes, and technically integrated QR code verification and user data capture.

The solution from Yeti LLC was a vibrant, on-brand app featuring multiple interactive activities to earn sweepstakes entries, like a VR filter and personality quiz. They built a system to validate QR codes from bottle caps, integrated with Google Analytics and Mailchimp for marketing, and connected to a third-party for prize fulfillment. The campaign launched successfully, creating an engaging experience that encouraged customers to return with each new bottle purchase.

Cupcake Wines